Joel Vemuri

With a background in Computer Science and Cognitive science, for the past 10 years, I have drawn social, data and computer science to create innovative user-centric products and services built for various industries like Telecom, Intellectual property and Leisure.

What I Do

Driving UX and Design Vision

> Socializing UX vision
> Translating the vision into a roadmap
> Delivering UX design activities & artifacts

Translating UX to Business Value

> Calculating UX impact for strategic influence
> Mapping and measuring UX improvements
> Aligning UX to business metrics

Evangelizing UX

> Running Design Thinking workshops
> Creating a shared UX culture
> Scaling UX and user-centered design

Mentoring

> Help mentee identify their strengths and capitalise on them
> Motivate and inspire
> Support mentee to achieve their goals

Testimonials

Projects

Resume

12 Years of Experience

Experience

06/2022-08/2024
Optus, Sydney

Senior Product Designer

- Guided cross-functional sales squads in UX experimentation to enhance digital sales through hypothesis-driven testing and prioritization frameworks.

- Collaborated with Product Owners and business partners to align UX research and design with business goals and customer needs.

- Led UX research initiatives, including testing plans, participant recruitment, and synthesis of findings to drive user-centered design.

- Created customer journeys and interfaces from low to high-fidelity designs across web and mobile platforms.

- Partnered with technical producers and digital designers to develop HTML/AEM templates and improve workflow efficiency.

- Produced design artifacts to guide squads in delivering user-centered experiences.

- Implemented metrics to validate user and delivery needs, ensuring continuous enhancement of user experiences.

04/2017 - 05/2022
CPA Global, Sydney

Principal UX Designer

- Lead a team of designers and researchers guiding consumer and enterprise products and services, while defining, authoring, speaking and advocating the industry standards for design in web and mobile UI.

- Planning and facilitating Discovery workshops, Design workshops, Prioritization workshops and Critique workshops within multidisciplinary teams of product managers, strategic leaders and other stakeholders.

- Collaborating with Cross-Functional teams in fast-paced Agile and DevOps environments.

- Lead and mentor 6 person design team working across multiple time zones responsible for delivery of complete UX artefacts (Dev handoffs) practising Lean UX process.

- Hired and trained UXers to grow a high-impact growth team.

- Promote research and strategy on product innovation across all design decisions.

03/2014 - 03/2017
Nokia, Sydney

UI/UX Designer

- Responsible for UX design/architecture of Nokia's SMP module and its omni channel customer experience for home, mobile and enterprise devices and services across the globe
Users: 30+ Tier 1 Telco companies
- Led client side design of business intelligence suite for reports, dashboards & analytics for a large telco
- User interaction design for Mobile App which enables fixed & mobile service providers to increase customer satisfaction & Net promoter score (NPS)

12/2011 - 02/2014
British Telecom, London

Graphic Designer

- Collaborated closely with the design team at British Telecom to develop innovative concepts and designs for a wide range of print and digital media. This included brochures, websites and email campaigns.
- Assisted in the creation of visually appealing designs that effectively communicated information to our clients' target audience.

Education

2014
TAFE NSW

Cognitive Science

This course introduced me how cognitive factors affect the ways individuals perceive and use items in the world around them.  By examining the cognitive models humans use to organize and understand their world, the course examined different methods for using models to guide usability testing and product design practices.

2009
Robert Gordon University

MSc (Hons) Project Management

This degree helped me gain broader technical skills and develop an in-depth understanding of current and specialised project management practices and techniques centered on “triple constraint” – project scope, time and cost.

2006
JNTU

BEng Computer Science

This degree provided me with the skills and ability to solve complex real world problems by integrating computer science methods with effective management strategies, and by designing and developing computer applications.

Skills

Translating UX Strategy to Business Value

95%

Stakeholder Management UX: Product

95%

Lean UX mindset & culture

95%

Managing Design System & Atomic Design

95%

Aligning UX Roadmap to Customer Journey

95%

Mobile First Design Strategy

95%

Tools

Figma

100%

Sketch

100%

Adobe XD

100%

Mural

100%

Zeplin

100%

Invision

100%

Abstract

100%

Portfolio

My Works
Transforming the nbn User Experience <br>(A Focus on Accessibility, Usability, and Compliance.)

Transforming the nbn User Experience
(A Focus on Accessibility, Usability, and Compliance.)

Case Study
Redesigning Optimetrix for Reseller success

Redesigning Optimetrix for Reseller success

Case Study
Optimizing Business Account Management

Optimizing Business Account Management

Case Study
Redefining the way Attorneys manage IP

Redefining the way Attorneys manage IP

Case Study
Telstra’s self service portal

Telstra’s self service portal

Case Study
Design Strategy: A North Star Approach

Design Strategy: A North Star Approach

Case Study
One Profile Migration – UX Case Study

One Profile Migration – UX Case Study

Case Study
UX process into agile

UX process into agile

Case Study
User-Centered Intellectual Property

User-Centered Intellectual Property

Case Study
Mobile-first design: Do’s & Dont’s

Mobile-first design: Do’s & Dont’s

Case Study

Contact

Get in Touch

0410 230 718

Sydney

hi@joelvemuri.com

How Can I Help You?