Joel Vemuri

With a background in Computer Science and Cognitive science, for the past 10 years, I have drawn social, data and computer science to create innovative user-centric products and services built for various industries like Telecom, Intellectual property and Leisure.

What I Do

Driving UX and Design Vision

> Socializing UX vision
> Translating the vision into a roadmap
> Delivering UX design activities & artifacts

Translating UX to Business Value

> Calculating UX impact for strategic influence
> Mapping and measuring UX improvements
> Aligning UX to business metrics

Evangelizing UX

> Running Design Thinking workshops
> Creating a shared UX culture
> Scaling UX and user-centered design

Mentoring

> Help mentee identify their strengths and capitalise on them
> Motivate and inspire
> Support mentee to achieve their goals

Testimonials

Projects

Resume

12 Years of Experience

Experience

08/2024-Current
Department of Health, Disability & Ageing

EL1, Co-Design Lead - Digital Transformation

06/2022-06/2024
Optus, Sydney

Senior Lead Product Designer

Optus is one of the largest telecommunications company in Australia, with over 15 million customers.

04/2017 - 05/2022
CPA Global, Sydney

Principal UX Designer

CPA Global is the world’s leading IP (Intellectual Property) management and technology company, serving numerous corporates and law firms worldwide.

- Oversaw research, design, and user experience strategy for the IPMS (Intellectual Property Management Software) division at CPA Global.
- Assisted six geographically dispersed teams with CCD guidance, ensuring a cohesive and usable omnichannel experience across multiple products under a single brand.

03/2014 - 03/2017
Nokia, Sydney

Sr UI/UX Designer

Nokia is widely recognised for its mobile phone business, but today its primary focus is on telecommunications infrastructure and management software, providing products and services to major telecom companies worldwide.

12/2011 - 02/2014
British Telecom, London

Designer Intern

- Collaborated closely with the design team at British Telecom to develop innovative concepts and designs for a wide range of print and digital media. This included brochures, websites and email campaigns.
- Assisted in the creation of visually appealing designs that effectively communicated information to our clients' target audience.

Education

2014
TAFE NSW

Cognitive Science

This course introduced me how cognitive factors affect the ways individuals perceive and use items in the world around them.  By examining the cognitive models humans use to organize and understand their world, the course examined different methods for using models to guide usability testing and product design practices.

2009
Robert Gordon University

MSc (Hons) Project Management

This degree helped me gain broader technical skills and develop an in-depth understanding of current and specialised project management practices and techniques centered on “triple constraint” – project scope, time and cost.

2006
JNTU

BEng Computer Science

This degree provided me with the skills and ability to solve complex real world problems by integrating computer science methods with effective management strategies, and by designing and developing computer applications.

Skills

Translating UX Strategy to Business Value

95%

Stakeholder Management UX: Product

95%

Lean UX mindset & culture

95%

Managing Design System & Atomic Design

95%

Aligning UX Roadmap to Customer Journey

95%

Mobile First Design Strategy

95%

Tools

Figma

100%

Zero Height

100%

Sketch

100%

Adobe XD

100%

Mural

100%

Zeplin

100%

Invision

100%

Abstract

100%

Portfolio

My Works
Transforming the nbn User Experience <br>(A Focus on Accessibility, Usability, and Compliance.)

Transforming the nbn User Experience
(A Focus on Accessibility, Usability, and Compliance.)

Case Study
Redesigning Optimetrix for Reseller success

Redesigning Optimetrix for Reseller success

Case Study
Optimizing Business Account Management

Optimizing Business Account Management

Case Study
Redefining the way Attorneys manage IP

Redefining the way Attorneys manage IP

Case Study
Telstra’s self service portal

Telstra’s self service portal

Case Study
Design Strategy: A North Star Approach

Design Strategy: A North Star Approach

Case Study
One Profile Migration – UX Case Study

One Profile Migration – UX Case Study

Case Study
UX process into agile

UX process into agile

Case Study
User-Centered Intellectual Property

User-Centered Intellectual Property

Case Study
Mobile-first design: Do’s & Dont’s

Mobile-first design: Do’s & Dont’s

Case Study

Contact

Get in Touch

0410 230 718

Sydney

hi@joelvemuri.com

How Can I Help You?